Brand Strategy & Identity Direction
We define the strategic and expressive core of a brand — the system from which every decision can grow.
- Positioning
- Naming
- Visual identity
- Verbal identity
- Brand books
Systems, not services
Three units.
One ecosystem.
Social Ecosystems & Digital Growth
We build editorial and performance systems that make a digital presence compound instead of reset.
- Content systems
- Editorial direction
- Paid media
- Community
- Performance
Brand Activations & Immersive Campaigns
We turn brand worlds into launches, spaces, and cultural moments designed to move beyond awareness.
- Launches
- Events
- Spatial
- Film & photography
- Partnerships
Monthly retainers
Three ways to
stay in motion.
I
Content Base
$3,200per month
Base level presence - Organic Growth
- 1 monthly visit
- 6 reels + 20 edited photos
- Monthly content calendar + captions
- Story designs
- Instagram management — posting + copywriting
- Creative direction
II
Improve Your Presence
$3,800per month
Consolidate your outreach - Create a real brand voice - Improve your client base
- 10 POSTS — 8 REELS + 2 CAROUSELS
- 1 monthly visit
- Instagram management — posting + copywriting
- Monthly content calendar
- 1 strategy call a month
- Quarterly analytics report
- A list of local influencers for PR campaigns
- Community management + outbound engagement
III
All In
$4,800per month
Consolidate your community - Establish your place in the market - Expand your limits
- 12 posts — 8 reels + 4 carousels
- 2 monthly content visits
- Full Instagram management — posting + copywriting
- Monthly content calendar
- Story design + active story management
- Creative direction
- Monthly paid social campaign — Meta Ads
- Ad creative development + campaign optimization
- 1 monthly local influencer campaign
- Influencer sourcing, outreach + coordination
- Community management + outbound engagement
- Google Business Profile content + reputation support
- 1 monthly strategy & growth call
- Monthly performance + growth report
Three-month minimum commitment · All plans run in parallel with your team
PR campaigns
Make the city
Packages.
I
PR & Local Visibility Campaign — Essential
$3,000per campaign
Designed to strengthen local awareness and generate relevant media opportunities around the brand, its products, and its story.
- PR strategy and campaign angle development
- Brand story and key messaging development
- Press release / media pitch creation
- CURATED LOCAL NYC MEDIA AND LOCAL INFLUENCERS
- Targeted outreach to local press, food and lifestyle media
- Personalized pitching and follow-ups
- Coverage monitoring and final campaign report
II
PR & Local Visibility Campaign — Amplified
$3,700per campaign
A more comprehensive campaign combining traditional PR with creator outreach and expanded visibility opportunities across NYC.
- Everything included in the Essential Campaign
- Expanded media outreach across NYC food, hospitality, lifestyle, and culture
- Multiple customized media angles and pitches
- Targeted outreach to selected food editors, journalists, and newsletters
- Local influencer and content creator identification
- Personalized creator outreach and invitation coordination
- Support for tastings, visits, launches, or media experiences
- Collaboration and local partnership opportunity outreach
- Ongoing follow-up throughout the campaign
- Coverage, creator mentions, and visibility tracking
- Final campaign report with recommendations for continued PR growth
Fees for independent media and influencers are not included · Rates vary depending on the needs of each client
In parallel
How we
work.
01
Analysis
We start by reading the brand, the market, and the audience — before a single decision is made.
02
Strategy
Insight becomes direction: a clear plan for what the brand says and where it goes.
03
Execution
We build and ship across identity, content, and campaigns — in parallel, never in handoff.
04
Measurement
We track what moves the brand and refine the system with every cycle.